Abstract

Chao-Hung Wang and Li-Chang Hsu*

To better understand how high technology firms develop successful strategies, we examine the effects of the dynamic capability for research and development, marketing, and production on performance. Furthermore, we also explore the separate moderating efforts of governance and competitive posture as they impact the dynamic capability on performance. This research examines the panel data of 242 high technology firms from 2001 to 2007 using Bayesian regression. The findings demonstrate that the impact of dynamic capability for research and development and production on performance is positive. We also find that governance positively moderates the impact of dynamic capability for research and development on performance. In addition, competitive posture positively moderates the impact of dynamic capability for marketing on performance.