A Language, communication and information flow in entrepreneurship.


Amuseghan Sunday Adejimola

This paper examines language, communication and information flow in entrepreneurship. Language is considered to be a key to the heart of a people and communication is the essence of language. The substance of communication is, therefore, information. Knowledge of information and access to it is considered very necessary for the establishment, survival and growth of any business organisation. Therefore, information flow in this economic-driven world is very crucial to entrepreneurs all over the world. The theoretical framework of the paper is hinged on Crystal (1987), which conceptualises language as having, perhaps, „magical and mystical�?? and „unique role in capturing the breath of human thought and endeavours�??. Many studies have led to the significant insights into the nature of, and the relationship between language and thought. Such relationship shows that language is the vehicle for thought or business ideas. Although verbal, non -verbal and written media of communication have been extensively engaged in the past, however, the inventions and introduction of telecommunications, computer network technology and internet have tremendously enhanced communication in real-time. The paper recommends that there is the growing need for entrepreneurs to acquire new information and communication technologies which have made the entire world to become a “global village” for the enhancement of their businesses because former communication means have become obsolete. The paper concludes that entrepreneurship spirit or drive, which is supported with effective linguistic and communicative knowledge and function in conjunction with the ICT, is the answer to the economic development and survival in the global entrepreneurship competitiveness.

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