An AHP study of survival factors for small-medium sized multinational firms in Taiwan.


Min-Li Hung* and Pao-Ling Chin

This study uses the analytical hierarchy process (AHP) to determine the resources needed, from a foreign subsidiary perspective, by small medium-sized multinational firms of financial service and hightechnology manufacturing to successfully survive long-term in Taiwan. Results show that factors such as strategic assets, entrepreneurial management system, subsidiary autonomy, and the entrepreneurial orientation of senior managers are important to the survival of small-medium sized multinational firms. This study also finds that an entrepreneurial management system is of greater comparative importance to high-technology manufacturing companies, while autonomy is more important to financial services companies.

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