Consultation-based entrepreneurial/business learning: Malaysia experience.


Ahmad Raflis Che Omar*, Suraiya Ishak and M. Radzuan Rahid

The purpose of this article is to describe the implementation of the business-consultation training as adopted by National University of Malaysia (UKM) and to evaluate the learning mode exhibit in such program based on experiential learning theory. This paper also highlights factors that contribute to the success of such program based on the observation of SMIDEC-UKM consultation-based program. SMIDEC-UKM consultation-based learning program fits the Kolb experiential learning theory and Lewin Field Theory. Such program has exposed varsities students to real-business cases, hence enabling the application and practice of their classroom knowledge. In addition, new knowledge can be gathered directly from the field. This paper is innovative at reviewing the implementation of entrepreneurial experiential learning method in developing country (Malaysia) and providing critical argument based on theories of experiential learning.

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