The use of intuition across cultures

Abstract


Isola Oluwabusuyi

The purpose of this study was to examine and compare the factors that influence intuition as a decisionmaking tool for leaders/managers in Hong Kong and the United States. This study examined the relationships among gender, management level, extent of management experience, country of operation, and the reported use of intuition in decision making. Existing empirical research in this field is sparse. In this research, attempt was made to contribute to empirical research on the viability and reported use of intuition as a decisionmaking skill of leaders. Agor’s Intuitive Measurement Survey (AIM) survey was adapted (with permission from copyright owner) from Weston Agor’s study to measure the relationship between a manager’s reported use of intuition in decision making and the manager’s management level, his level of management experience, the manager’s gender, and the manager’s country of operation. Each participant was electronically sent a link that led to a web page containing the survey questions. Once the respondent clicks submit, the questionnaire was mailed directly to the researcher. The research shows significant relationship between research variables. Administrative managers in Hong Kong’s reported use of intuition in decision making was significantly lower than US managers reported use of intuition in decision making. The paper concludes by examining the implications of these significant findings to global business management and management education.

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