Basma Wajih

Department of Humanities, Laboratory of Gender and Diversity Studies, University of Oviedo, Oviedo, Spain

Publications

• Research Article   
  Breaking the norms: Media visibility effect on promoting women's leadership in Morocco
  Author(s): Basma Wajih*, Marta Fernández Morales and Hans Peter van Den Broek
  
  In Morocco, women face significant barriers to leadership roles due to entrenched gender norms and cultural expectations. However, social media and increased media visibility offer new opportunities to challenge these norms and promote women's leadership. This study evaluates the impact of media visibility on women's leadership advancement in Morocco, exploring how female leaders use social media to overcome traditional obstacles and alter gender norms. Through qualitative semi-structured interviews, the research investigates the challenges women leaders encounter and the importance of visibility in exerting influence online. Findings reveal that media visibility is crucial in challenging gender stereotypes, providing women with a platform to showcase their leadership abilities and inspiring others to pursue leadership roles. The study identifies key factors that contribute to.. View More»
  

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